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International Service
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the response on the UIA in Berlin 07/2002 was vast - so it could be a good idea to state some items how to cope through internet.
Marketing
What's it all about? 1. category of quality (this is near the term: LOD, level of detail, wich is often mentioned instead) A: Most representative premium pictures (high end
visualisations). characteristic: no one (who is not involved) can see that it
comes out of a computer (- from his usual viewpoint). It looks photographed like
the architectural photos in books and magazins. Daylight, dawn, early eavening? Most impressive is allways the combination of inner lights and a bit sun. When all colourfull shades of the materials remain the internal lights give an expansion to the view! Unfortunately to the price also. In this category light is allways computed in radiosity so a basic realnes is included. But the tips and highlights has to be taken from the surround. And not all places heave them in all lightsituations. So: more photos! Show the ground, show the streetmaterials, show heaven and horizont. If there are some europeen cars try to catch them also that helps to build a bridge from my typical northeuropeen colors to them on your buildingplace. Show some windows reflekting landscape, peoble and other windows at thae same time the backgroundphoto was done. Are there shop- or bureau-windows in the same light-angle as the new object will show? This supporting photos can be from a 35mm camera, positives, slides or negatives. With digitalcameras please try somethin about 1024pix width ore more. Give me the whole 360°panorama from the place the building will stand. Show me trees and shrubbs you will see in and along the building. The background-photo should be in bigger size. Best ist 6x4 or 6x6 cm slide. Sometimes 2 upstanding 35mm photos are working. But both should be made with similar settings. Be prapared to shoot some more supporting photos inbetween. In big works i use 50 to100 photos for reference and ambiente. Sweetness: Urghhhhh. B: Representative picture. They are done mostly with tools 'on board' in a more early state of the projects. Also based on photos but not as intense as the premium. Believable, sometimes a bit more abstract. Often to support the premium one on the first side of the folders. Often there are not so much items fixed on the surround. Sometimes it's a set of such pictures, all in bigger size for different and multiple use - without a premium one.
2. Prizefinding 600 Eu/Day or project-prize. For bigger works i would like to come to you and do the work on place. Then let's discuss the terms. Threshhold for this would be a summ of 40.000 EU and up.
3. Traffic Even little works here in Hamburg go through the internet. I need 1 person who has every day access to an email-pc and handles my inbetween-pictures and questions to the right one on your side. The usual way for a production is: Getting first impressions of the site and object - giving an offer - getting the order - shooting first photos - talking detailed with the architect about the construction and materials, planned - taking a set of all plans in 1:100 or 1: 200 - taking colours and marterial samples, folders, internet-adresses from some producers for reference - shooting more photos - building the 3d-model with first rough coloring and sending them to the architects - when ok doing the textures of the material and the final renderings of the new object - fitting them into the background-photo - improving both to the best optical quality that's possible - put it on CD and send it together with a photoprint (usually A3) and the bill to the client. Architects: May be a problem. Unpredictable. Very
different reactions. The younger are often pleased about the idea to see their
work some time earlier than normally. Elder and more popular ones don't like it.
Sometimes they try to prevent it in advance. When they are forced to cooperate
until yet they became ok, and on a special point when they could imagine the
result, they became something that could be called: 'preproud', and do use
the final picture sometimes more than the original client.
4. Payment There are some typical steps in such a project as
you can see in part 3. Perhaps it is a usefull approach to break the whole money
in 3 peaces referring to the major steps. There is a good point when the
architect (and you of course) give your ok to the 3D-models. At this point there
should 1/3 of the prize become due. Next major step is the texturing when all
materials are right. Then another 1/3 should become due. The last 1/3 when you
got the CD and are satisfied with the result.
5. Rights You can use the pictures fully to your demands
and what's legal in your area. This includes copying in every way. On the bigger
reprints (plates or foils on the building site) let my TSOE.com-Logo on the
picture, for the finer ones (folders ec) you can use the one without (enclosed
on each CD).
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That should work to produce premium, world leading pictures of your top objects. Thank you for your interest. Hamburg, 08/2002 |
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Thomas Schneider t: 0049-40-641 86 45
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